Chat Brand Identity Design

I came up with this concept as the redesign of the logo of “Chat YouTube Channel” to give their brand a tropical and travelling vibe. According to the research I did, I have noted that they visit the marine side hotels mostly. So I used some elements to represent the ocean, greenish earth and the sun. Then I have to manually customize the font style in order to match with those elements that I have used. When we get into the colors I’ve used color symbolisms to represent freshness and newness.